Product Photography: The Three C's to Success on the Web

Product Photography from WinBiz

The holidays always burn a hole in my credit card. Three family members have
birthdays in December, and then it's Christmas. That's a lot of shopping. Or, in my
case, a lot of surfing for what to buy them on the web.

This year, my wife wanted a certain pair of brown canvas shoes, which I found on no
less than seven different sites. How did I decide where to buy them? Why, I picked
the site with the best product photo, of course!

Maybe it's just me, but I like to see what I'm buying. Yeah, I do Photoshop work for a
living, so I could be biased. But it just gives me so much more confidence in my
online shopping when I can really see that the item is exactly what I wanted.

Not all e-commerce sites seem to feel the same. In my shopping, I ran across two
sites that had a nice "No Photo Available" graphic where the shoes should have
been. Sorry guys, but you're not even trying. You might as well not even have the
shoes for sale.

Two other sites did have photos, but the color shown in the photo was wrong. Only
one image of a black pair was shown for all of the six colors available. Who would
buy a pair of shoes without any idea of what shade of brown, red, or blue they are?

Well, that left me with three sites left to choose from. They all had an image of the
product. And as is often the case, the prices were very similar - within a couple of
dollars. So it really comes down to a great product photo to build my confidence
enough to enter my credit card number and click the "purchase" button.

One site had an image of the shoes sitting on a rocky background with some kind of
out-of-focus waterfall in the background. Nice shot, but I found my mind
wandering about past trips to Colorado, and started checking online flight prices to
plan my trip. Completely forgot about those shoes, and the web site.

Another site had a decent image of the shoes, but the image was tiny. So tiny that I
could almost count the pixels as my eyes strained to see that the details on the
shoes were what I was looking for. Although some images on the site allow you to
"click to enlarge", that was not an option for this item. I guess these shoes just
weren't important enough?

Finally, the last site was just right. Their image of the brown shoes had what I call
The Three Cs. Inspired by the jewelry industry's Four Cs, this is one easier! But these
product image qualities make a huge difference to the intelligent web shopper.

1. Color - The correct color was shown, and it was as rich and bright as it should be.

2. Clarity - The image was sharp, so I could see all the details, and verify that the
item was exactly what I wanted.

3. Clean - The product was presented on a clean, white background. There was
nothing distracting the eye away from the shoes.

Three Cs. That was all it took to get me to choose one site over the other six. Follow
the Three Cs with every product image on your site, and you'll soon have shoppers
choosing your site over the competition.

Brian is lead imaging consultant with [], the photo studio specializing in product photography for e-commerce websites.

Winbiz deals in Product Photography, Automated Product Photography, WinBiz 360 degree turntable, Best Automated Product Photography, Automated Product Photography in india, Automated Product Photography in delhi, WinBiz 3D, Auto-imaging system etc.

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